The ABCs of SEO & SEM – What’s the Difference & Do You Need Both? (Not CEU Eligible)

This is an enhanced learning session and is not eligible for continuing education credits. This session will provide the basics of Search Engine Optimization and Search Engine Marketing - going into the organic (main section of search) and the paid side of search. Tim will give you the three things you should do for each if nothing else, and where to spend your time for weekly habits or deeper effort if you have a admin or internal marketing person. Other things Tim will cover:

• Why to focus on SEO first, or Paid Ads First (in which situations)
• When to outsource
• When to hire internal marketing
• Three crazy effective / bonus tips that are just gaining traction
• How to make sure you’re not getting taken advantage of by a marketing company

This course is not eligible for continuing education credits.

Your online course is accessible 24/7. The course will be available to you for 180 days from purchase date.

Questions and comments related to the curriculum for this course may be submitted to the instructor at education@housingfirstmn.org.